Nfinite / Physicl
Defining the data layer for Physical AI
What we delivered
Positioning & Narrative Development
Physical AI, data layer, world models
Company Launch & Market Introduction
Physicl
Executive Positioning & Thought Leadership
CEO profiling
Media Relations
Tier-1 business, tech, and AI/developer press
Partnership Amplification
NVIDIA, Amazon, DeepMind, Getty Images
Analyst Relations
AI infrastructure narrative
Narrative Placement for AEO and LLM Visibility
In emerging categories like Physical AI, clarity drives recognition. A narrative that shows up consistently across media, partnerships, and AI-driven discovery shapes how a company is understood and valued in the industry.
OUR WORK BY THE NUMBERS
60+
high impact earned media/editorial features in 12 months
25+
executive bylines and op-eds placed
Coverage across Forbes, CNBC, Axios, Sifted, TechRadar
↗
Multiple top tier Analysts briefed
Replay
OVERVIEW
Nfinite raised over $130M in VC financing, building serious capability at the intersection of retail, 3D data, and AI.
As the company expanded into Physical AI, it introduced Physicl, a platform delivering simulation-ready 3D data for robotics and world models.
Being early to a fast-emerging industry sector comes with huge opportunities but also not insignificant challenges. The category was forming in real time, and the language around it was still fragmented.
THE CHALLENGE
The company needed a position the market could grasp and get behind quickly.
From retail technology to infrastructure for Physical AI. From visual content to the data layer powering real-world intelligence.
Communicating this shift was a significant part of defining Nfinite and Physicl’s unique advantage in the next phase of AI.
In the press
OUR SOLUTION
We built a narrative around a simple idea. The next constraint in AI is data that truly reflects the real world.
We anchored positioning in a set of clear, repeatable concepts: Physical AI, world models, simulation-ready data.
We then focused on consistent, recurring, multi-channel placement. Consistent use of that language across high-authority editorial environments ensured the story was not only more and more visible, but recognizable and repeatable.
THE RESULTS
- Repositioned Nfinite as a data infrastructure player within Physical AI
- Introduced Physicl as a natural extension of that positioning
- Built CEO visibility across key industry moments including Cerebral Valley AI Summits, NVIDIA GTC and HumanX
- Secured targeted coverage across business, tech, and AI/developer media
- Managed Forbes Tech Council thought leadership program
- Used partnerships with NVIDIA, DeepMind, and Getty Images as proof points of credibility
- Placed consistent, keyword-aligned narratives across editorial channels to strengthen AEO and LLM visibility
OUR WORK BY THE NUMBERS
60+
high impact earned media/editorial features in 12 months
25+
executive bylines and op-eds placed
Coverage across Forbes, CNBC, Axios, Sifted, TechRadar
↗
Multiple top tier Analysts briefed
TESTIMONIALS
“ There’s a lot happening in this market, and we needed to ensure we had a strong position in it quickly. SJS brought a level of focus, judgement and agility that kept driving our story forward and made sure it landed in places that drive credibility and awareness with those that matter to us. ”
QUENTIN VERRIERE · VP MARKETING & GTM PHYSICL
“ I love the work we do with the team at Physicl. They have exceptional technology designed to meet a major pain point in a rapidly evolving sector. We spent a lot of time both internally and with the Physicl team defining ways to describe what they were building that could just click. We then moved very quickly to make sure that story showed up everywhere it needed to. ”
Josh Stanbury, Founder & CEO, SJS
